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Make you more like me. Life Accessories KOKUYO ME

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Life Accessories / Stationery you always have with you. It becomes more than just a tool to be used, it becomes a part of the person who owns it. KOKUYO ME's stationery is functional, yet it colors your life like an accessory when you select, use, and carry it around. Colors that I wouldn't normally choose, materials that I wouldn't normally choose. You can be more adventurous in choosing and combining clothes than you would with clothes, so you can make yourself look a little new and unique. / Make you more like me.

Conceptual diagram

Traditionally, stationery has provided value as tools. KOKUYO ME provides the value of "ACCESSORY" such as showing off and coordinating.

Life Accessories / Stationery you always have with you. It becomes more than just a tool to be used, it becomes a part of the person who owns it. KOKUYO ME's stationery is functional, yet it colors your life like an accessory when you select, use, and carry it around. Colors that I wouldn't normally choose, materials that I wouldn't normally choose. You can be more adventurous in choosing and combining clothes than you would with clothes, so you can make yourself look a little new and unique. / Make you more like me.

Conceptual diagram

Traditionally, stationery has provided value as tools. KOKUYO ME provides the value of "ACCESSORY" such as showing off and coordinating.

Contents

Deep Nature
Origin of color name
Cover processing
Challenge to upcycled materials
BGM for work that lets you enjoy KOKUYO ME's colors, worldview, and stationery sounds is now available! BGM for work that lets you enjoy KOKUYO ME's colors, worldview, and stationery sounds is now available!

"A World with #KOKUYO ME" *4th season color "Fair Play"

"A room with #KOKUYO ME" *3rd season color "Deep Nature"

Roadmap

We are a brand that proposes new CMF every year and continues to spread trends. We have a lineup of 4 updated colors every year and continue to spread trends as life accessories. / *CMF is an abbreviation for Color, Material, and Finish, and refers to the three important elements that make up the surface of an object.We are a brand that proposes new CMF every year and continues to spread trends. We have a lineup of 4 updated colors every year and continue to spread trends as life accessories. / *CMF is an abbreviation for Color, Material, and Finish, and refers to the three important elements that make up the surface of an object.

*Roadmap is scheduled as of November 2023. Please note that the information may change without notice due to various circumstances.
*New colors proposed after spring 2025 are undecided.

Design

Life accessories that capture trends,
COLOR Combine colors that are unique to me
MATERIAL Use of materials that make it a little more unique
FINISH Layered expression that gives depth to colors
COLOR Combine colors that are unique to me
MATERIAL Use of materials that make it a little more unique
FINISH Layered expression that gives depth to colors